10 Best Strategies on How to Make Money from YouTube

 

 

Many YouTube creators make money by promoting products and services through affiliate links in their video descriptions. This is especially popular with creators who create how-to and tutorial videos.

Crowdfunding is another straightforward way to earn money on YouTube. Whether you're looking for ongoing revenue streams or funds for specific channel-related projects, crowdfunding can help.

1. Sponsorship

A sponsorship deal is a great way to make money on YouTube, especially for a newer channel. Depending on the brand, you can get a lump sum payment or earn a commission on each sale through affiliate links.

Sponsorships work best for channels focusing on product reviews, tutorials, or other types of informational content. A sponsored video typically features the product prominently and ends with a paid plug for the brand.

YouTube offers several monetization features, including pre-roll ads, promoted videos, and the Super Chat and Super Stickers features. These are great ways to monetize your content and generate revenue, but they don't always have the highest CPM rates. The quality of your content is the most important factor in attracting sponsorship deals. Sponsors are looking for quality, trustworthy, and engaging content. They also want clear branding in your videos and a large audience base.

2. Affiliate Marketing

YouTube's affiliate marketing tools can offer a hands-off way for creators to monetize their content. Create informative videos about products your audience is interested in, such as "best of" lists or product reviews, and include a unique link to the product in your video description. When viewers click through these links and make a purchase, the creator earns a commission on the sale.

To conduct affiliate marketing:

·        Search on affiliate marketing sites for corporate partners that align with your channel and brand.

·        Disclose your affiliations in your video descriptions and at the end of each video, as well as on social media platforms like Quora. This will help you build trust and loyalty with your audience.

·        Be consistent with this strategy and monitor results to optimize your approach. This will ensure that you get the most value from your time and investment.

3. Crowdfunding

Creating and selling products that align with your content can be a great way to make money on YouTube. For example, a creator who creates video editing tutorials might sell LUTS, templates for colour grading videos, that save their viewers editing time and give their videos a professional look.

Many YouTubers use their channels to promote crowdfunding campaigns, allowing viewers to contribute funds toward a specific project the creator is passionate about. Using a compelling campaign video, setting realistic funding goals, and offering enticing rewards are essential to successfully launch a campaign.

Alternatively, some creators have created Patreon accounts where they ask their audience to support them with monthly contributions in exchange for perks and exclusive content. Other popular crowdfunding platforms include GoFundMe and Kickstarter. Many YouTubers also license their viral videos to media outlets in order to earn licensing fees.

4. Super Chat

Many YouTube content creators are using super chat to monetize their live streams. The feature allows viewers to pay to have their comments highlighted during a live stream, and it's pinned to the top of a chat feed. YouTube takes up a portion of the revenue.

It's an easy way for viewers to show their support for their favorite channels, and it gives creators an additional revenue stream beyond ad revenue, channel memberships, and merchandise sales. But it's important to remember that super chat can be a tool for trolls and spammers, so creators should be mindful of how they use the feature. They should also promote the feature on their social media and videos to generate enough donations. They can also thank their contributors in video descriptions to further engage with them.

5. Fan Funding

While not as lucrative as advertising, fan funding is an easy way to monetize your videos. YouTube allows viewers to donate money directly to your channel for exclusive perks. This is similar to crowdfunding, but the process varies depending on your country.

Creators can also offer merchandise through their YouTube channels. This can be a great way to promote other brands you partner with and increase sales of your own products.

Physical products are another popular income stream for video makers. It's common to see product placement in video descriptions, particularly from review channels and "how-to" content creators. Alternatively, you can create branded merchandise to earn revenue and connect with your audience. Identify your audience's needs and interests to determine what kind of physical products would be most beneficial for your brand.

6. Sponsored Content

Sponsorships are an easy and hands-off way to monetize your videos. Brands typically partner with creators who have a large audience reach and can deliver a marketing campaign or product review that resonates with their target audience.

Product sponsorships involve brands sending you free products to promote on your channel. This can range from a simple cosmetic or clothing item to a more expensive travel or entertainment experience.

YouTube also allows you to monetize your content with branded call-outs at the beginning and end of your video. Similarly, YouTube allows you to accept "tips" or donations from your audience during live streams via Super Chat. Licensing your videos for use on other platforms is another monetization option. This can help you monetize your videos on platforms with less traffic or audience than YouTube.

7. Print-On-Demand

While monetizing YouTube videos is a huge bonus for creators, it's not a sure thing. It requires the right mix of content, audience and promotion to generate income from ads. YouTube partners can earn ad revenue through overlay, display and video ads on their channels and from YouTube Premium subscribers watching their content. Channel memberships offer recurring monthly payments in exchange for exclusive perks such as chat badges and private live streams.

YouTube's Super Thanks feature allows viewers to donate a small amount of money during live streams. The money is then used to unlock special stickers for the streamers' video titles. This is another great way to foster loyalty and encourage organic growth. Adding an e-commerce store through Shopify or Spreadshop is also easy and helps increase sales. For example, photography and video editing teacher Peter McKinnon sells his video LUTS (colour grading templates) through his YouTube channel.

8. Merchandise

Aside from ad revenue, merch can be an effective way to make money on YouTube. YouTube merch allows creators to promote their brand and products in their videos. This option is great for small creators who want a steady supplemental income stream.

YouTube merch can also be a great way to connect with viewers and build community. Some popular YouTubers have even started selling their own merch line, including T-shirts, mugs, and other merchandise.

Another great way to make money from your YouTube videos is by licensing them out. This is a great option for creators with video footage useful for news outlets or other media content. For example, if you have footage of a natural disaster or other event, you can sell it to news organizations or even on marketplaces like Jukin Media.

9. Sponsorship Deals

There are a number of ways to make money as a YouTube content creator, including product sponsorships and affiliate marketing. Many YouTubers use these as a regular source of income.

Often, brands are interested in sponsoring videos because they have a relevant audience. For example, a beauty vlogger might have a large following of women who are interested in buying her recommendations.

Optimizing your videos for SEO is a good way to get the attention of potential sponsors' attention. This means using keywords in your video titles, descriptions, and tags.

Another way to monetize your videos is to license them out to media outlets. For example, if you have footage of a natural disaster or plane crash, you can sell it on marketplaces like Jukin Media. Alternatively, you can also create and sell branded merchandise. This is a popular strategy among men's lifestyle YouTubers.

10. Affiliate Marketing

YouTube affiliate marketing is an easy way to earn money through your content. Find companies that sell products and services you like, and sign up for their program. Then, create video content that features the products and add a custom affiliate link in the description. You earn a commission when viewers click the link and purchase the product.

For example, makeup YouTuber Nina Ubhi may include several makeup products in a tutorial video and then provide affiliate links in the video's description. Her viewers can then buy the product she used to achieve the look.

Other YouTubers also use their channel as an online storefront, displaying products they've created or selling through brand deals (called "brand placement" in the business). YouTube gives creators 55% of the revenue ads generate in their videos. The rest goes to the company that runs the ad.