8 Ways to Increase Sales on Your Shopify Store

 

 

Ecommerce is a competitive marketplace, and it can be frustrating when your website traffic is high, but you are not making sales. The good news is there are several strategies you can use to increase sales on your Shopify store.

One powerful strategy is upselling. This is when you offer customers additional products or services that complement their original purchase. ReConvert has reported that one-click upsells are particularly effective at increasing average order value.

1. Optimize Your Product Pages

Product pages are the heart of any ecommerce site, and they're where all your hard work to drive traffic, create campaigns, and purchase ads really pays off. Yet many store owners fail to optimize their product pages, missing out on the chance to boost sales and improve customer experiences.

Optimizing your product pages starts with knowing what value you want to give customers. This could be a quick shipping option, an unbeatable satisfaction guarantees, or the use of natural components in your products. Once you have this established, you can then design your pages to match this value.

A product image gallery featuring the product against a plain, simple background and good lighting is key to making your products stand out. Adding a variety of images, such as a flat lay for bundles or a group shot, is also useful to show potential buyers the options they have. Other important details to include are any relevant specifications and a thorough description. Lastly, ensure your call-to-action is prominently displayed so customers know what to do next.

2. Create a Sense of Urgency

Once you've optimized your product pages and begun driving traffic through SEO, email and SMS marketing, push notifications, and paid ads, it's time to turn that traffic into sales. Creating a sense of urgency is one of the most effective ways to do that.

Real urgency involves telling customers that they need to act fast or risk missing out, such as with a limited number of items left in stock or a looming promotion end date. Implied urgency is subtler but still highly effective, such as by showing that a customer's favourite pair of shoes is in another shopper's cart or by displaying a counter of how many people are currently viewing an item (Nordstrom does this well).

Use apps like Live Product Options to display countdown bars on your site and encourage immediate purchases. This is especially important during sales events and holidays, when shoppers may feel that the clock is ticking. Also, consider cross-selling and upselling products to increase your sales. This can be done by adding custom labels to your products using an app like ModeMagic that shows up over your photos or through a special discount offer for returning customers.

3. Offer Alternative Payment Methods

In the world of online shopping, convenience is key. Customers want to be able to quickly and easily checkout on your site, which can result in more sales and more satisfied customers. One way to improve the customer experience is by offering alternative payment methods.

By providing a variety of payment options, you can increase the likelihood that your customers will complete their purchase. For example, you can allow customers to use their preferred digital wallets like Apple Pay or PayPal. You can also offer a buy-now-pay-later (BNPL) option, allowing customers to purchase and repay items in instalments. This is a great option for people who do not have a credit card or who prefer to pay in cash upon delivery.

When selecting a payment method, choosing one compatible with your Shopify store and complies with all applicable laws is important. It should also be secure and offer fraud protection features. Additionally, it should be easy to integrate with your existing systems and applications.

4. Focus on Customer Retention

In the crowded ecommerce world, it's easy to get distracted and let important aspects of your business fall by the wayside. But if you want to grow your Shopify store, you have to focus on customer retention.

A loyal customer is worth four times as much to your business as a new one. Moreover, it's much cheaper to market to existing customers than to attract new ones. So, it's creating a loyalty program that rewards your best customers is important.

Creating a loyal customer base is a great way to boost your brand's reputation and increase sales. You can do this by encouraging your customers to leave product reviews. This will help potential customers make a confident decision about purchasing from you.

You can also promote your business with targeted Facebook/Google ads and email marketing. Use apps like Klaviyo or Omnisend to build your email list and drive traffic to your offers. Email strategies are responsible for 70% of online businesses' sales, so it is crucial to have one in place!

5. Create a Social Media Presence

Social media is a great way to stay on top of mind with your customers and drive traffic to your store. It's a great place to highlight new products, offer coupons and discounts, and post updates about your business. You can also use the social media automation tool in Shopify to automatically tweet about your new products and collections.

Creating quality content that builds customer trust and credibility is another great way to increase sales on your Shopify store. This can be done by adding content like customer reviews, testimonials, and social proof to your website. Using images that are high-resolution and include details is also important. Additionally, you can add a video to your site that showcases your products in action.

You can also use email marketing to reach your audience and promote your products. This is a great way to build a list of subscribers and send out regular newsletters. You can use various apps to automate this process, such as GROWAVE. This app can send emails to your subscribers based on their behavior, such as when they visit your site or purchase products from you.

6. Automate Your Store

The ecommerce market is crowded, and it can be difficult to turn traffic into sales. That's why it’s using the best marketing practices to get your store off the ground is important.

A/B testing is a powerful tool that can help you determine what elements of your store drive sales and which are not. However, testing one thing at a time is important to see how each change affects your sales.

In addition to optimizing your product pages, you can improve your checkout process by offering multiple payment methods and customer support. You can also display the logos of popular credit card processors on your website to put customers at ease.

Another way to increase sales is to add a social-proof Shopify app to your store. These apps allow you to send post-purchase reviews, import existing reviews to show on product pages, and more. For example, the AIOD – All Automatic Discount app allows you to upsell and cross-sell products by sending automated discounts to customers based on their purchase history.

7. Create a Customer Feedback System

Shopify owners must juggle many balls: product development, marketing, shipping, customer service, and more. It's easy to let some of these balls drop. However, making changes that impact your sales can help you keep up with your competition and grow your business.

Creating a system that collects and analyzes customer feedback is crucial for increasing sales on your Shopify Store. It helps you prioritize your goals based on what's most important to your customers and business. For example, suppose you want to increase sales by improving your products. In that case, you should focus on collecting and reviewing feedback related to the product features that are most important to your customers.

You can also use customer feedback to improve your content. For example, a company selling health supplements can feature customer reviews and other content on their website to build trust with potential buyers. You can also add a live chat to your store to answer potential customers' questions while shopping. This typically leads to an 8% to 20% increase in conversions.

8. Offer Discounts and Promotions

Offering discounts and promotions is one of the most effective ways to increase sales on your Shopify store. It allows you to target specific customer groups and create offers tailored to their needs and purchasing habits. This can help you increase sales and build loyalty with your customers.

Make sure to communicate your discounts to your customers by using banners or pop-ups on your website and through email marketing, social media, or paid advertising. Additionally, it is important to regularly analyze your discount campaigns' performance to identify improvement areas.

There are a variety of different types of discounts that you can use to increase sales on your Shopify store, such as flash sales and product bundles. You can also use retargeting ads to reach people who have visited your site, which can help you drive more traffic and conversions. And finally, you can offer first-time customer discounts to encourage new shoppers to buy from your store. To set up a discount in your Shopify store, navigate to the admin page and click on Discounts. Select Add a new discount and enter the discount code, percentage, or fixed amount you want to apply to your products.